Kissinger Sommer Campaign 2023

"La Dolce Vita" is the motto of Kissinger Summer 2023, dedicated to Italy in diverse, colorful, innovative, and musically outstanding ways. The term "La Dolce Vita" originates from Italian and is often used to describe the love, passion for art, leisure, and the joy of life.

In the campaign for this year's motto, we rely on expressive and vibrant imagery to capture the atmosphere of summer and the zest for life in Italy. The visual language emphasizes this year's motto with Italian clichés and a lot of lightness and humor.