Selezione Aurea was founded in 2014 by two art and culture lovers. With the help of talented sommeliers, Selezione Aurea brings a dose of Italian culture to Germany, a key feature being the connection to small-scale regional producers. The appearance is based on “La Smorfia,” a book of traditional Neapolitan dream interpretation. Dreams are associated with figures which are then used in a lottery. Each wine is given its own fanciful image allowing for personal interpretation.
Client: Lorenzo Martinelli
Services: Research, analysis, brand character, illustration, corporate design, implementation
Featured on: The Dieline, thedieline.com