Selezione Aurea

"La Smorfia"

Selezione Aurea was founded in 2014 by two art and culture lovers. With the help of talented somme­liers, Selezione Aurea brings a dose of Italian culture to Germany, a key feature being the connec­tion to small-scale regional pro­ducers. The appear­ance is based on “La Smorfia,” a book of tra­ditional Neapolitan dream inter­pre­tation. Dreams are associated with figures which are then used in a lottery. Each wine is given its own fanci­ful image allowing for personal inter­pre­tation.

Client: Lorenzo Martinelli
Year: since 2015
Services: Research, analysis, brand character, illustration, corporate design, implementation                                    

Featured on: The Dieline, thedieline.com