In psychosomatic and psychological therapy, the key intervention of the therapist is in showing true human affection rather than carrying out purely technical examinations and imparting factual knowledge. The logo therefore escapes formal visual design aspects. Rather than a graphic emblem constructed from a clear set of elements, it is a manifestation of human warmth, making the patient understand that at Argora Klinik, they will be seen as an individual and given personal love and care.
Client: Argora Klinik Berlin
Services: Conception, corporate design, implementation