Argora Klinik

In psycho­somatic and psycho­lo­gical therapy, the key inter­ven­tion of the therapist is in showing true human affec­tion rather than carry­ing out purely tech­nical exam­ina­tions and imparting factual know­ledge. The logo there­fore escapes formal visual design aspects. Rather than a graphic emblem con­structed from a clear set of elements, it is a mani­festation of human warmth, making the patient under­stand that at Argora Klinik, they will be seen as an indi­vi­dual and given per­sonal love and care. 

Client: Argora Klinik Berlin
Year: 2014
Services: Conception, corporate design, implementation