535 West End Avenue

The building at 535 West End Avenue in New York is built in the architec­tural style of the Gründer­zeit period. One cannot help but notice the amount of thought that went into the design of details such as rose­wood floor­boards, delicately orna­mented cornices, and Calacatta marble floors. This atten­tion to detail was what we saw as the chal­lenge in develop­ing the corporate design. Emulating the structures of the late nine­teenth-century buil­ding, we developed several patterns, that we used for the project’s printed publica­tions.

Client: Extell (collaboration with dbox NY)
Year: 2011
Services: Conception, corporate design, implementation