The building at 535 West End Avenue in New York is built in the architectural style of the Gründerzeit period. One cannot help but notice the amount of thought that went into the design of details such as rosewood floorboards, delicately ornamented cornices, and Calacatta marble floors. This attention to detail was what we saw as the challenge in developing the corporate design. Emulating the structures of the late nineteenth-century building, we developed several patterns, that we used for the project’s printed publications.
Client: Extell (collaboration with dbox NY)
Services: Conception, corporate design, implementation