“Cows, too, want to be pretty,” is Markus Wassmer’s claim. The claw-care professional in the Blackforest can certainly tell. He knows each of his four-hoofed clients in the region personally, looking after their claws with greatest care. This natural touch is expressed in a charmingly tongue-in-cheek way in the corporate design. The cows are mentioned by name on the stationery, for instance, and their personalized loyalty leaflet gives them a free “pedicure”.
Client: Klauenpflege Wassmer
Year: since 2013
Services: Concept, corporate design, implementation