The name of Maison Fleuron derives from the fleurons, stylized floral ornaments in the architecture. Imposing and yet full of magic, they welcome visitors stepping into the renovated historicist building. As symbols of the abundance of nature, they reflect both the romantic yearnings and the material wealth of the fin de siècle period. Their grace and elegance also unfolds in the brand design we developed: the fleuron-like logo, the golden and turquoise colour design, and not least the letterpressed foil stamp as a high-quality finishing.
Client: ZIEGERT Bank- und Immobilienconsulting GmbH
Services: Research, brand analysis, brand strategy, corporate identity, naming, corporate and editorial design, storytelling, implementation