FSM e.V. is a German non-profit of Digital Media Service Providers dedicated to content rating for youth-protection purposes. The new brand design responds to the target group in its colour choice. The combinations of loud colours and varying pixel patterns carry notions of freshness and clarity. At the same time, the pixel appearance establishes the link with the digital world, representing safety and stability.
Client: FSM e.V.
Services: Concept, corporate design, implementation