FSM e.V. is a German non-profit of Digital Media Service Providers dedi­cated to content rating for youth-protec­tion purposes. The new brand design responds to the target group in its colour choice. The combinations of loud colours and varying pixel patterns carry notions of freshness and clarity. At the same time, the pixel appear­ance establishes the link with the digital world, repre­sent­ing safety and stability.

Client: FSM e.V.
Services: Concept, corporate design, implementation